Ready to invest in stocks?

Discover the best brokers to get started.

Your order fee:

British American Tobacco plc

ISIN GB0002875804

WKN 916018

Market cap (in EUR)

104,201 m

Country

United Kingdom

Sector

Consumer Non-Cyclicals

Dividend yield

5.87%

Overview

Quote

Trade with your broker

Description

British American Tobacco plc is a holding company, which engages in the manufacture and distribution of tobacco products. Its brands include Kent, Dunhill, Lucky Strike, and Pall Mall. It operates through the following geographical segments: United States, Americas and Europe (AME), and Asia-Pacific, Middle East, and Africa (APMEA). The company was founded by James Buchanan Duke on September 29, 1902 and is headquartered in London, the United Kingdom.

Show more Show less

Consumer Non-Cyclicals Food and Tobacco Production Tobacco Production United Kingdom

Chart

Financials

Key metrics

Market capitalisation, EUR	104,201 m
EPS, EUR	-
P/B ratio	1.8
P/E ratio	14.1
Dividend yield	5.87%

Income statement (2025)

Revenue, EUR	29,967 m
Net income, EUR	8,973 m
Profit margin	29.94%

What ETF is British American Tobacco plc in?

There are 194 ETFs which contain British American Tobacco plc. All of these ETFs are listed in the table below. The ETF with the largest weighting of British American Tobacco plc is the iShares STOXX Europe 600 Personal & Household Goods UCITS ETF (DE).

ETF	Weight	Investment focus	Fund size (in m EUR)
iShares MSCI World Sector & Country Neutral Equal Weight UCITS ETF USD (Acc)	0.05%	Equity World Equal Weighted	21
iShares Core FTSE 100 UCITS ETF USD Hedged (Acc)	3.22%	Equity United Kingdom	232
iShares STOXX Europe Large 200 UCITS ETF (DE)	0.93%	Equity Europe Large Cap	144
iShares Core MSCI Europe UCITS ETF EUR (Acc)	0.78%	Equity Europe	15,704
Invesco MSCI World Equal Weight UCITS ETF Acc	0.06%	Equity World Equal Weighted	1,818
Xtrackers MSCI World Value UCITS ETF 1C	1.03%	Equity World Value	4,023
UBS Core MSCI Europe UCITS ETF EUR dis	0.78%	Equity Europe	1,631
Xtrackers MSCI World ex USA UCITS ETF 1C	0.44%	Equity World	6,990
Invesco MSCI World UCITS ETF Acc	0.12%	Equity World	9,365
iShares MSCI UK UCITS ETF (Acc)	3.47%	Equity United Kingdom	135
UBS Core MSCI World UCITS ETF USD dis	0.12%	Equity World	2,104
UBS MSCI World ex USA UCITS ETF USD acc	0.45%	Equity World	441
Fidelity US Fundamental Large Cap Core UCITS ETF ACC-USD	0.82%	Equity United States Large Cap	49
iShares MSCI All Country World UCITS ETF USD (Dist)	0.11%	Equity World	37
Ossiam MSCI Europe UCITS ETF 1C/A (EUR)	0.78%	Equity Europe	172
L&G Global Quality Dividends UCITS ETF USD Acc	0.17%	Equity World Dividend	55
iShares MSCI World Swap UCITS ETF CHF Hedged (Acc)	0.12%	Equity World	7
Vanguard FTSE All-World Ex-U.S. UCITS ETF USD Acc	0.26%	Equity World	113
iShares STOXX Europe 600 UCITS ETF EUR (Acc)	0.77%	Equity Europe	3
Vanguard FTSE 100 UCITS ETF (GBP) Accumulating	3.21%	Equity United Kingdom	2,233
Scalable MSCI AC World Xtrackers UCITS ETF 1C	0.11%	Equity World	832
JPMorgan Europe Equity Premium Income Active UCITS ETF EUR (acc)	0.96%	Equity Europe Covered Call Alternative Investments	25
Invesco MSCI Europe Equal Weight UCITS ETF Acc	0.20%	Equity Europe Equal Weighted	205
Amundi Core Stoxx Europe 600 UCITS ETF Acc	0.77%	Equity Europe	21,019
Amundi MSCI Europe UCITS ETF Acc	0.77%	Equity Europe	604
Xtrackers Stoxx Europe 600 UCITS ETF 2C - EUR Hedged	0.77%	Equity Europe	13
Invesco Global Enhanced Equity UCITS ETF GBP PfHdg Acc	0.05%	Equity World Multi-Factor Strategy	5
JPMorgan Global Equity Multi-Factor UCITS ETF USD (dist)	0.28%	Equity World Multi-Factor Strategy	1
iShares STOXX Europe 600 Personal & Household Goods UCITS ETF (DE)	12.90%	Equity Europe Consumer Staples	180
Xtrackers FTSE All-World ex US UCITS ETF 1C	0.26%	Equity World	47
State Street SPDR MSCI All Country World UCITS ETF USD Hedged (Acc)	0.11%	Equity World	99
iShares Core FTSE 100 UCITS ETF GBP (Acc)	3.22%	Equity United Kingdom	3,813
Invesco FTSE All-World UCITS ETF EUR PfHdg Acc	0.14%	Equity World	76
State Street SPDR FTSE UK All Share UCITS ETF GBP Unhedged (Dist)	2.86%	Equity United Kingdom	388
Xtrackers MSCI World UCITS ETF 1D	0.12%	Equity World	4,742
Invesco All Country World Enhanced Equity UCITS ETF Acc	0.05%	Equity World Multi-Factor Strategy	78
iShares Edge MSCI Europe Minimum Volatility UCITS ETF	0.73%	Equity Europe Low Volatility/Risk Weighted	906
HSBC MSCI World UCITS ETF EUR Hedged (Acc)	0.13%	Equity World	745
First Trust United Kingdom AlphaDEX UCITS ETF Acc	1.10%	Equity United Kingdom Multi-Factor Strategy	9
State Street SPDR S&P Europe Quality Aristocrats UCITS ETF EUR Unhedged (Acc)	3.39%	Equity Europe Fundamental/Quality	2
iShares Edge MSCI World Value Factor UCITS ETF USD (Dist)	1.01%	Equity World Value	392
iShares Core MSCI Europe UCITS ETF EUR (Dist)	0.78%	Equity Europe	10,482
Vanguard FTSE All-World High Dividend Yield UCITS ETF Distributing	0.26%	Equity World Dividend	9,996
BNP Paribas Easy MSCI World II UCITS ETF Acc	0.12%	Equity World	60
Amundi MSCI World Swap II UCITS ETF Acc	0.12%	Equity World	743
iShares Core FTSE 100 UCITS ETF GBP (Dist)	3.22%	Equity United Kingdom	18,973
Amundi Prime Europe UCITS ETF DR (D)	0.81%	Equity Europe	269
Amundi Core MSCI Europe UCITS ETF Acc	0.77%	Equity Europe	4,086
iShares STOXX Europe 600 UCITS ETF (DE) EUR (Acc)	0.77%	Equity Europe	927
Amundi MSCI World Swap II UCITS ETF Dist	0.12%	Equity World	9,047
L&G UK Quality Dividends Equal Weight UCITS ETF GBP Dist	4.32%	Equity United Kingdom Dividend	90
iShares STOXX Europe 600 UCITS ETF (DE)	0.77%	Equity Europe	9,391
HSBC MSCI World UCITS ETF USD	0.13%	Equity World	14,475
State Street SPDR MSCI Europe Value UCITS ETF EUR	3.58%	Equity Europe Value	82
iShares MSCI World ex-USA UCITS ETF USD (Dist)	0.46%	Equity World	3
L&G MSCI Europe Select UCITS ETF EUR Accumulating ETF	0.95%	Equity Europe Social/Environmental Climate Change	1,418
L&G Global Equity UCITS ETF	0.13%	Equity World Social/Environmental	1,959
Vanguard FTSE Global All-Cap UCITS ETF USD Acc	0.10%	Equity World	2,787
Vanguard FTSE All-World High Dividend Yield UCITS ETF Acc	0.26%	Equity World Dividend	3,100
iShares Core FTSE 100 UCITS ETF EUR Hedged (Acc)	3.22%	Equity United Kingdom	45
Xtrackers Stoxx Europe 600 II UCITS ETF 1C	0.77%	Equity Europe	8
JPMorgan UK Equity Core Active UCITS ETF GBP (dist)	3.07%	Equity United Kingdom	225
iShares FTSE All-World UCITS ETF USD (Dist)	0.10%	Equity World	1
iShares MSCI World Swap UCITS ETF USD (Acc)	0.12%	Equity World	2,179
UBS Core MSCI World UCITS ETF hEUR acc	0.12%	Equity World	965
BNP Paribas Easy MSCI World II UCITS ETF Dist	0.12%	Equity World	1
Franklin FTSE Developed World UCITS ETF USD Capitalisation	0.12%	Equity World	20
State Street SPDR MSCI World Value UCITS ETF USD Unhedged (Acc)	1.30%	Equity World Value	230
iShares Core MSCI World UCITS ETF GBP Hedged (Dist)	0.12%	Equity World	1,191
iShares Edge MSCI World Value Factor UCITS ETF	1.01%	Equity World Value	6,730
Amundi Core MSCI World UCITS ETF Acc	0.13%	Equity World	15,699
HSBC MSCI Europe UCITS ETF EUR (Acc)	0.78%	Equity Europe	91
Amundi Core FTSE 100 Swap UCITS ETF Acc	3.26%	Equity United Kingdom	724
UBS Core MSCI Europe UCITS ETF USD acc	0.78%	Equity Europe	140
iShares MSCI World Swap UCITS ETF GBP Hedged (Acc)	0.12%	Equity World	1
Xtrackers MSCI World Swap UCITS ETF 4C EUR hedged	0.12%	Equity World	1,617
UBS Core MSCI Europe UCITS ETF hEUR acc	0.78%	Equity Europe	145
iShares Core MSCI World UCITS ETF USD (Acc)	0.12%	Equity World	133,198
Xtrackers Stoxx Europe 600 UCITS ETF 1D	0.77%	Equity Europe	1,395
WisdomTree Emerging Markets High Dividend UCITS ETF Dist	0.00%	Equity Emerging Markets Dividend	186
Amundi Core MSCI Europe UCITS ETF Dist	0.77%	Equity Europe	449
State Street SPDR MSCI World UCITS ETF EUR Hedged (Acc)	0.12%	Equity World	985
L&G Global Quality Dividends UCITS ETF USD Dist	0.17%	Equity World Dividend	363
Vanguard FTSE All-World UCITS ETF (USD) Distributing	0.11%	Equity World	24,256
State Street SPDR MSCI All Country World UCITS ETF USD Unhedged (Acc)	0.11%	Equity World	18,221
WisdomTree Emerging Markets High Dividend UCITS ETF Acc	0.00%	Equity Emerging Markets Dividend	81
UBS MSCI World ex USA UCITS ETF USD dis	0.45%	Equity World	0
BNP Paribas Easy MSCI World ex USA UCITS ETF EUR Acc	0.44%	Equity World	3
JPMorgan Global Equity Multi-Factor UCITS ETF USD (acc)	0.28%	Equity World Multi-Factor Strategy	264
BNP Paribas Easy MSCI ACWI UCITS ETF (Acc)	0.11%	Equity World	69
Xtrackers Stoxx Europe 600 II UCITS ETF 1D	0.77%	Equity Europe	0
Vanguard FTSE Developed Europe UCITS ETF Distributing	0.75%	Equity Europe	4,713
L&G UK Equity UCITS ETF GBP Acc	3.69%	Equity United Kingdom Social/Environmental	228
Xtrackers MSCI World IMI UCITS ETF 1C Capitalisation	0.11%	Equity World	24
State Street SPDR S&P UK Dividend Aristocrats UCITS ETF GBP	3.26%	Equity United Kingdom Dividend	168
Amundi MSCI World Ex USA UCITS ETF Acc	0.45%	Equity World	673
UBS Core MSCI World UCITS ETF USD acc	0.12%	Equity World	11,642
iShares FTSE All-World UCITS ETF USD (Acc)	0.10%	Equity World	35
iShares Core MSCI World UCITS ETF USD (Dist)	0.12%	Equity World	634
iShares UK Foreign Focus UCITS ETF GBP (Acc)	4.00%	Equity United Kingdom	3
Xtrackers FTSE 100 UCITS ETF 1C	3.26%	Equity United Kingdom	104
Invesco RAFI All-World Fundamental Value UCITS ETF	0.20%	Equity World Value	350
iShares MSCI All Country World Swap UCITS ETF USD (Acc)	0.11%	Equity World	83
BNP Paribas Easy MSCI World ex USA UCITS ETF Acc	0.44%	Equity World	11
Xtrackers STOXX Europe 600 UCITS ETF 1C	0.77%	Equity Europe	4,155
BNP Paribas Easy MSCI World UCITS ETF USD Acc	0.12%	Equity World	43
Amundi Prime All Country World UCITS ETF Acc	0.11%	Equity World	3,288
UBS MSCI World UCITS ETF USD dis	0.12%	Equity World	1,515
Vanguard FTSE Developed World UCITS ETF Acc	0.12%	Equity World	6,197
Amundi FTSE All World GDP-Weighted UCITS ETF Acc	0.12%	Equity World	29
UBS MSCI United Kingdom UCITS ETF hEUR acc	3.47%	Equity United Kingdom	567
State Street SPDR MSCI All Country World Investable Market UCITS ETF USD Unhedged (Acc)	0.13%	Equity World	8,272
UBS MSCI United Kingdom UCITS ETF GBP acc	3.47%	Equity United Kingdom	2,118
State Street SPDR MSCI World UCITS ETF USD Unhedged (Acc)	0.12%	Equity World	18,730
Invesco MSCI Europe Equal Weight UCITS ETF Dist	0.20%	Equity Europe Equal Weighted	59
Vanguard FTSE 100 UCITS ETF (GBP) Distributing	3.21%	Equity United Kingdom	5,392
State Street SPDR MSCI All Country World Investable Market UCITS ETF USD Unhedged (Dist)	0.13%	Equity World	239
Vanguard FTSE Developed World UCITS ETF Distributing	0.12%	Equity World	4,311
Fineco AM Amundi Stoxx Europe 600 UCITS ETF Acc	0.77%	Equity Europe	1
Xtrackers MSCI World Swap UCITS ETF 1C	0.12%	Equity World	5,498
UBS MSCI ACWI SF UCITS ETF hEUR acc	0.11%	Equity World	1,672
iShares UK Dividend UCITS ETF	3.94%	Equity United Kingdom Dividend	1,489
Xtrackers MSCI Europe Consumer Staples UCITS ETF 1C	9.42%	Equity Europe Consumer Staples	48
Amundi MSCI All Country World Swap UCITS ETF EUR Acc	0.11%	Equity World	2,542
Xtrackers MSCI World UCITS ETF 2C - EUR Hedged	0.12%	Equity World	446
State Street SPDR MSCI World UCITS ETF GBP Hedged (Dist)	0.12%	Equity World	356
UBS MSCI ACWI SF UCITS ETF CHF Hedged Ukdis	0.11%	Equity World	91
BNP Paribas Easy MSCI World UCITS ETF EUR Acc	0.12%	Equity World	229
iShares Europe Foreign Focus UCITS ETF EUR (Acc)	1.18%	Equity Europe	10
Invesco FTSE All-World UCITS ETF Acc	0.14%	Equity World	4,266
Xtrackers MSCI Europe Value UCITS ETF 1C	3.05%	Equity Europe Value	341
iShares Edge MSCI Europe Minimum Volatility UCITS ETF EUR (Dist)	0.73%	Equity Europe Low Volatility/Risk Weighted	24
UBS MSCI ACWI SF UCITS ETF USD acc	0.11%	Equity World	4,053
BNP Paribas Easy MSCI Europe UCITS ETF Acc	0.78%	Equity Europe	119
iShares MSCI Europe Consumer Staples Sector UCITS ETF EUR (Acc)	9.36%	Equity Europe Consumer Staples	290
iShares STOXX Europe 50 UCITS ETF	1.56%	Equity Europe	559
Amundi Core MSCI World UCITS ETF USD Dist	0.13%	Equity World	1,652
Amundi UK Equity All Cap Index UCITS ETF Dist	3.27%	Equity United Kingdom	1,116
BNP Paribas Easy STOXX Europe 600 UCITS ETF	0.77%	Equity Europe	1,077
iShares Core MSCI Europe UCITS ETF EUR (Acc)	0.78%	Equity Europe	1,192
UBS MSCI United Kingdom UCITS ETF hEUR dis	3.47%	Equity United Kingdom	18
Amundi MSCI World Swap UCITS ETF USD Acc	0.12%	Equity World	76
HSBC MSCI Europe UCITS ETF EUR	0.78%	Equity Europe	355
UBS FTSE 100 UCITS ETF GBP dis	3.24%	Equity United Kingdom	90
Amundi MSCI World Swap II UCITS ETF EUR Hedged Dist	0.12%	Equity World	651
Xtrackers MSCI World Consumer Staples UCITS ETF 1C	2.50%	Equity World Consumer Staples	832
Amundi MSCI World Swap II UCITS ETF EUR Hedged Acc	0.12%	Equity World	612
iShares MSCI World Swap UCITS ETF EUR Hedged (Acc)	0.12%	Equity World	96
Amundi Prime Europe UCITS ETF DR (C)	0.81%	Equity Europe	294
iShares MSCI World UCITS ETF (Dist)	0.12%	Equity World	8,520
iShares Core MSCI World UCITS ETF EUR Hedged (Dist)	0.12%	Equity World	1,861
BNP Paribas Easy MSCI World II UCITS ETF EUR Acc	0.12%	Equity World	1
UBS MSCI ACWI SF UCITS ETF GBP Hedged Ukdis	0.11%	Equity World	521
Vanguard FTSE All-World UCITS ETF (USD) Accumulating	0.11%	Equity World	55,367
Amundi Core Stoxx Europe 600 UCITS ETF Dist	0.77%	Equity Europe	1
HSBC MSCI World UCITS ETF USD (Acc)	0.13%	Equity World	2,296
Amundi MSCI Europe Minimum Volatility Factor UCITS ETF EUR (C)	0.73%	Equity Europe Low Volatility/Risk Weighted	81
L&G Gerd Kommer Multifactor Equity UCITS ETF USD Distributing	0.13%	Equity World Multi-Factor Strategy	245
BNP Paribas Easy MSCI ACWI UCITS ETF EUR (Acc)	0.11%	Equity World	72
Invesco MSCI Europe UCITS ETF	0.78%	Equity Europe	55
Invesco Global Enhanced Equity UCITS ETF Acc	0.05%	Equity World Multi-Factor Strategy	1,293
Invesco RAFI Europe Fundamental Value UCITS ETF Dist	1.15%	Equity Europe Value	33
iShares Edge MSCI Europe Value Factor UCITS ETF	3.04%	Equity Europe Value	2,496
iShares MSCI All Country World UCITS ETF USD (Acc)	0.11%	Equity World	32,131
Xtrackers FTSE 100 UCITS ETF Income 1D	3.26%	Equity United Kingdom	98
Fineco AM Amundi MSCI World UCITS ETF Acc	0.12%	Equity World	1
State Street SPDR MSCI All Country World UCITS ETF EUR Hedged (Acc)	0.11%	Equity World	1,767
Xtrackers MSCI Europe UCITS ETF 2C USD hedged	0.78%	Equity Europe	309
L&G Gerd Kommer Multifactor Equity UCITS ETF USD Accumulating	0.13%	Equity World Multi-Factor Strategy	1,487
iShares MSCI World EUR Hedged UCITS ETF (Acc)	0.12%	Equity World	5,432
Xtrackers FTSE All-World UCITS ETF 1C	0.11%	Equity World	148
JPMorgan Europe Equity Premium Income Active UCITS ETF EUR (dist)	0.96%	Equity Europe Covered Call Alternative Investments	116
Xtrackers MSCI Europe UCITS ETF 1D	0.78%	Equity Europe	368
Amundi Core FTSE 100 Swap UCITS ETF EUR Hedged Acc	3.26%	Equity United Kingdom	37
State Street SPDR FTSE UK All Share UCITS ETF GBP Unhedged (Acc)	2.86%	Equity United Kingdom	454
State Street SPDR MSCI World Consumer Staples UCITS ETF USD	2.48%	Equity World Consumer Staples	139
Amundi MSCI World Swap UCITS ETF EUR Dist	0.12%	Equity World	461
iShares STOXX Europe 600 UCITS ETF EUR (Dist)	0.77%	Equity Europe	10
Amundi Prime Global UCITS ETF Dist	0.13%	Equity World	1,788
Xtrackers MSCI World UCITS ETF 1C	0.12%	Equity World	22,135
Invesco Global Enhanced Equity UCITS ETF EUR PfHdg Acc	0.05%	Equity World Multi-Factor Strategy	10
State Street SPDR MSCI World UCITS ETF USD Unhedged (Dist)	0.12%	Equity World	140
UBS MSCI ACWI SF UCITS ETF hEUR Ukdis	0.11%	Equity World	44
First Trust United Kingdom AlphaDEX UCITS ETF Dist	1.10%	Equity United Kingdom Multi-Factor Strategy	4
UBS Core MSCI Europe UCITS ETF EUR acc	0.78%	Equity Europe	754
Invesco STOXX Europe 600 UCITS ETF	0.77%	Equity Europe	508
Amundi Prime All Country World UCITS ETF Dist	0.11%	Equity World	5,213
Vanguard FTSE Developed Europe UCITS ETF (EUR) Accumulating	0.75%	Equity Europe	3,049
State Street SPDR MSCI Europe Consumer Staples UCITS ETF EUR	9.42%	Equity Europe Consumer Staples	142
Xtrackers MSCI Europe UCITS ETF 1C	0.78%	Equity Europe	7,606
State Street SPDR MSCI Europe UCITS ETF EUR	0.78%	Equity Europe	388
iShares Edge MSCI Europe Value Factor UCITS ETF EUR (Dist)	3.04%	Equity Europe Value	119
Amundi MSCI World Swap UCITS ETF EUR Acc	0.12%	Equity World	6,864
iShares MSCI World ex-USA UCITS ETF USD (Acc)	0.46%	Equity World	3,262

Savings plan offers

Here you can find information about the savings plan availability for the stock. You can use the table to compare savings plan offers for the selected savings rate.

Select your savings amount:

Broker	Rating	Execution fee	Account fee
		0.00 €	0.00 €	View offer**
		0.00 €	0.00 €	View offer*
		0.89 € 0.89%	0.00 €	View offer*
		0.00 €	0.00 €	View offer*

Detailed comparison of all offers

Source: justETF Research; as of 10/2026. The offers are sorted in the following way: 1. Rating 2. Execution fee 3. Number of stock savings plans. The number of stock savings plans is rounded. In addition to the fees charged by online brokers, additional costs may apply. The stated fees are thus exclusive of standard market spreads, commissions, product costs and third-party fees. Please note: No guarantee can be given for the completeness, correctness and accuracy of the content listed. The information on the online brokers' homepages is decisive. Investments in securities involve risks.
*Affiliate link
** Important note: We are part of the Scalable Group since 2021 and are a wholly owned subsidiary of Scalable AG. This means that we are economically connected, but operate with editorial independence. Conflicts of interest are avoided because brokers — including Scalable — are evaluated according to uniform, objective criteria. You can view these in our transparent rating system. Ultimately, it’s up to you to decide how and with whom you want to invest.

Performance

Returns overview

YTD	+3.95%
1 month	+4.53%
3 months	-5.41%
6 months	-0.84%
1 year	+13.34%
3 years	+71.99%
5 years	+64.87%
Since inception (MAX)	+1.14%
2025	+37.41%
2024	+31.15%
2023	-29.50%
2022	+14.42%

Monthly returns in a heat map

Risk

Risk metrics in this section:

Volatility, annualised, measured for 1, 3 and 5 year periods. The annualised volatility reflects the degree of price fluctuations during a one year period. The higher the volatility, the more significantly the price of the asset (stock, ETF, etc.) has changed in the past. Assets with higher volatility are generally considered more risky. We calculate the volatility based on the data for the past 1, 3 and 5 years so that you can see if price fluctuations for the ETF became stronger or weaker over time.
Return per risk for 1, 3 and 5 year periods. This is the annualised (i.e. converted to a one year period) past return divided by the past annualised volatility. The metric puts the historical return of an asset in relation to its historical risk and gives you a retrospective indication of the degree of price fluctuation you had to bear with in order to obtain the return. We calculate this parameter for 1, 3 and 5 year periods to display its evolution over time.
Maximum drawdown for a period. This shows the worst possible loss an investor could have suffered during the respective period, by first buying and subsequently selling the asset at the least favourable prices. For example, if there was the following sequence of daily ETF prices: 10€, 5€, 12€, 20€, an investor would have suffered the worst loss by buying for 10€ and subsequently selling for 5€. Therefore in this case the maximum drawdown would be (5€ - 10€)/10€ = -50%.

ETF returns include dividend payments (if applicable).