The best brokers 8/2026

We did the research and clearly laid it out for you.

Your order fee:

British American Tobacco plc

ISIN GB0002875804

WKN 916018

Market cap (in EUR)

112,722 m

Country

United Kingdom

Sector

Consumer Non-Cyclicals

Dividend yield

5.43%

Overview

Quote

Trade with your broker

Description

British American Tobacco plc is a holding company, which engages in the manufacture and distribution of tobacco products. Its brands include Kent, Dunhill, Lucky Strike, and Pall Mall. It operates through the following geographical segments: United States, Americas and Europe (AME), and Asia-Pacific, Middle East, and Africa (APMEA). The company was founded by James Buchanan Duke on September 29, 1902 and is headquartered in London, the United Kingdom.

Show more Show less

Consumer Non-Cyclicals Food and Tobacco Production Tobacco Production United Kingdom

Chart

Financials

Key metrics

Market capitalisation, EUR	112,722 m
EPS, EUR	-
P/B ratio	2.0
P/E ratio	15.3
Dividend yield	5.43%

Income statement (2025)

Revenue, EUR	29,967 m
Net income, EUR	8,973 m
Profit margin	29.94%

What ETF is British American Tobacco plc in?

There are 183 ETFs which contain British American Tobacco plc. All of these ETFs are listed in the table below. The ETF with the largest weighting of British American Tobacco plc is the iShares STOXX Europe 600 Personal & Household Goods UCITS ETF (DE).

ETF	Weight	Investment focus	Fund size (in m EUR)
UBS Core MSCI World UCITS ETF USD acc	0.15%	Equity World	10,194
iShares MSCI World Sector & Country Neutral Equal Weight UCITS ETF USD (Acc)	0.06%	Equity World Equal Weighted	20
UBS Core MSCI World UCITS ETF hCHF acc	0.15%	Equity World	1,078
iShares FTSE All-World UCITS ETF USD (Acc)	0.12%	Equity World	26
Xtrackers Portfolio UCITS ETF 1C	0.25%	Equity World Multi-Asset Strategy	758
iShares Core FTSE 100 UCITS ETF USD Hedged (Acc)	3.83%	Equity United Kingdom	191
iShares STOXX Europe Large 200 UCITS ETF (DE)	1.07%	Equity Europe Large Cap	139
iShares Core MSCI Europe UCITS ETF EUR (Acc)	0.89%	Equity Europe	15,954
Invesco MSCI World Equal Weight UCITS ETF	0.08%	Equity World Equal Weighted	1,611
Xtrackers MSCI World Value UCITS ETF 1C	1.02%	Equity World Value	3,783
iShares Core MSCI World UCITS ETF USD (Dist)	0.14%	Equity World	774
UBS Core MSCI Europe UCITS ETF EUR dis	0.92%	Equity Europe	1,565
iShares UK Foreign Focus UCITS ETF GBP (Acc)	4.61%	Equity United Kingdom	3
Xtrackers FTSE 100 UCITS ETF 1C	3.63%	Equity United Kingdom	105
Invesco RAFI All-World Fundamental Value UCITS ETF	0.28%	Equity World Value	259
Xtrackers MSCI World ex USA UCITS ETF 1C	0.47%	Equity World	6,335
JPMorgan UK Equity Core Active UCITS ETF GBP (acc)	3.58%	Equity United Kingdom	513
UBS MSCI United Kingdom UCITS ETF hUSD acc	4.17%	Equity United Kingdom	1,013
Invesco FTSE All-World UCITS ETF GBP PfHdg Dist	0.17%	Equity World	31
iShares MSCI UK UCITS ETF (Acc)	3.98%	Equity United Kingdom	137
BNP Paribas Easy MSCI World ex USA UCITS ETF Acc	0.55%	Equity World	11
Xtrackers STOXX Europe 600 UCITS ETF 1C	0.82%	Equity Europe	4,303
BNP Paribas Easy MSCI World UCITS ETF USD Acc	0.15%	Equity World	80
UBS Core MSCI World UCITS ETF USD dis	0.15%	Equity World	1,986
Amundi Prime All Country World UCITS ETF Acc	0.13%	Equity World	2,591
UBS MSCI World UCITS ETF USD dis	0.15%	Equity World	1,471
UBS MSCI World ex USA UCITS ETF USD acc	0.54%	Equity World	360
Vanguard FTSE Developed World UCITS ETF Acc	0.14%	Equity World	5,787
Fidelity US Fundamental Large Cap Core UCITS ETF ACC-USD	0.89%	Equity United States Large Cap	76
Amundi FTSE All World GDP-Weighted UCITS ETF Acc	0.14%	Equity World	22
UBS MSCI United Kingdom UCITS ETF hEUR acc	4.17%	Equity United Kingdom	592
Vanguard LifeStrategy 40% Equity UCITS ETF Distributing	0.03%	Equity World Multi-Asset Strategy	44
iShares MSCI ACWI UCITS ETF USD (Dist)	0.12%	Equity World	20
State Street SPDR MSCI All Country World Investable Market UCITS ETF USD Unhedged (Acc)	0.15%	Equity World	6,846
L&G Global Quality Dividends UCITS ETF USD Acc	0.20%	Equity World Dividend	51
iShares Edge MSCI Europe Momentum Factor UCITS ETF	1.86%	Equity Europe Momentum	740
UBS MSCI United Kingdom UCITS ETF GBP acc	4.17%	Equity United Kingdom	2,142
State Street SPDR MSCI World UCITS ETF USD Unhedged	0.13%	Equity World	17,492
Invesco MSCI Europe Equal Weight UCITS ETF Dist	0.28%	Equity Europe Equal Weighted	58
Vanguard FTSE 100 UCITS ETF (GBP) Distributing	3.82%	Equity United Kingdom	5,497
State Street SPDR MSCI All Country World Investable Market UCITS ETF USD Unhedged (Dist)	0.15%	Equity World	192
Vanguard FTSE 100 UCITS ETF (GBP) Accumulating	3.82%	Equity United Kingdom	2,268
UBS MSCI United Kingdom UCITS ETF hCHF acc	4.17%	Equity United Kingdom	361
Deka MSCI World UCITS ETF	0.15%	Equity World	5,437
Scalable MSCI AC World Xtrackers UCITS ETF 1C	0.15%	Equity World	725
Vanguard FTSE Developed World UCITS ETF Distributing	0.14%	Equity World	4,129
JPMorgan Europe Equity Premium Income Active UCITS ETF EUR (acc)	0.89%	Equity Europe Covered Call Alternative Investments	19
Invesco MSCI Europe Equal Weight UCITS ETF	0.28%	Equity Europe Equal Weighted	213
Amundi Core Stoxx Europe 600 UCITS ETF Acc	0.92%	Equity Europe	20,725
iShares Edge MSCI Europe Momentum Factor UCITS ETF EUR (Dist)	1.86%	Equity Europe Momentum	41
Amundi Prime All Country World UCITS ETF GBP Hedged Dist	0.13%	Equity World	29
Amundi MSCI Europe UCITS ETF Acc	0.97%	Equity Europe	618
Xtrackers Stoxx Europe 600 UCITS ETF 2C - EUR Hedged	0.82%	Equity Europe	13
Invesco Global Enhanced Equity UCITS ETF GBP PfHdg Acc	0.06%	Equity World Multi-Factor Strategy	4
iShares UK Dividend UCITS ETF	4.62%	Equity United Kingdom Dividend	1,569
JPMorgan Global Equity Multi-Factor UCITS ETF USD (dist)	0.32%	Equity World Multi-Factor Strategy	1
Xtrackers MSCI Europe Consumer Staples UCITS ETF 1C	9.93%	Equity Europe Consumer Staples	52
Vanguard LifeStrategy 20% Equity UCITS ETF Distributing	0.03%	Equity World Multi-Asset Strategy	15
iShares STOXX Europe 600 Personal & Household Goods UCITS ETF (DE)	14.36%	Equity Europe Consumer Staples	194
Xtrackers FTSE All-World ex US UCITS ETF 1C	0.30%	Equity World	46
Xtrackers MSCI World ex USA UCITS ETF 1D	0.47%	Equity World	246
State Street SPDR MSCI All Country World UCITS ETF USD Hedged (Acc)	0.13%	Equity World	95
UBS MSCI United Kingdom UCITS ETF GBP dis	4.17%	Equity United Kingdom	127
Xtrackers MSCI World UCITS ETF 2C - EUR Hedged	0.13%	Equity World	435
iShares Core FTSE 100 UCITS ETF GBP (Acc)	3.83%	Equity United Kingdom	3,762
State Street SPDR MSCI World UCITS ETF GBP Hedged (Dist)	0.13%	Equity World	339
Invesco FTSE All-World UCITS ETF EUR PfHdg Acc	0.17%	Equity World	59
State Street SPDR FTSE UK All Share UCITS ETF GBP Unhedged (Dist)	3.42%	Equity United Kingdom	391
Xtrackers MSCI World UCITS ETF 1D	0.13%	Equity World	4,832
BNP Paribas Easy MSCI World UCITS ETF EUR Acc	0.15%	Equity World	152
iShares Europe Foreign Focus UCITS ETF EUR (Acc)	1.32%	Equity Europe	11
Invesco FTSE All-World UCITS ETF	0.17%	Equity World	3,758
Xtrackers MSCI Europe Value UCITS ETF 1C	3.23%	Equity Europe Value	337
iShares Edge MSCI Europe Minimum Volatility UCITS ETF EUR (Dist)	0.83%	Equity Europe Low Volatility/Risk Weighted	24
iShares Edge MSCI Europe Minimum Volatility UCITS ETF	0.83%	Equity Europe Low Volatility/Risk Weighted	884
HSBC MSCI World UCITS ETF EUR Hedged (Acc)	0.14%	Equity World	678
iShares MSCI Europe Consumer Staples Sector UCITS ETF EUR (Acc)	10.47%	Equity Europe Consumer Staples	480
First Trust United Kingdom AlphaDEX UCITS ETF Acc	0.46%	Equity United Kingdom Multi-Factor Strategy	10
iShares STOXX Europe 50 UCITS ETF	1.79%	Equity Europe	578
Amundi Core MSCI World UCITS ETF USD Dist	0.16%	Equity World	1,634
State Street SPDR S&P Europe Quality Aristocrats UCITS ETF EUR Unhedged (Acc)	3.87%	Equity Europe Fundamental/Quality	2
Amundi UK Equity All Cap UCITS ETF Dist	3.90%	Equity United Kingdom	1,045
iShares Edge MSCI World Value Factor UCITS ETF USD (Dist)	1.15%	Equity World Value	367
Vanguard LifeStrategy 40% Equity UCITS ETF Accumulating	0.03%	Equity World Multi-Asset Strategy	240
iShares Core MSCI Europe UCITS ETF EUR (Dist)	0.89%	Equity Europe	10,753
Vanguard FTSE All-World High Dividend Yield UCITS ETF Distributing	0.31%	Equity World Dividend	9,446
iShares Core FTSE 100 UCITS ETF GBP (Dist)	3.83%	Equity United Kingdom	19,210
Amundi Prime Europe UCITS ETF DR (D)	0.97%	Equity Europe	256
iShares Core MSCI Europe UCITS ETF EUR (Acc)	0.89%	Equity Europe	1,240
Amundi Core Stoxx Europe 600 UCITS ETF EUR Hedged Dist	0.92%	Equity Europe	56
UBS MSCI United Kingdom UCITS ETF hEUR dis	4.17%	Equity United Kingdom	8
HSBC MSCI Europe UCITS ETF EUR	0.89%	Equity Europe	360
UBS FTSE 100 UCITS ETF GBP dis	3.83%	Equity United Kingdom	92
Xtrackers MSCI World Consumer Staples UCITS ETF 1C	2.60%	Equity World Consumer Staples	834
Amundi Core MSCI Europe UCITS ETF Acc	0.98%	Equity Europe	4,210
Xtrackers Portfolio Income UCITS ETF 1D	0.04%	Equity World Multi-Asset Strategy	58
Amundi Prime Europe UCITS ETF DR (C)	0.97%	Equity Europe	238
Deka STOXX Europe 50® UCITS ETF	1.79%	Equity Europe	194
iShares MSCI World UCITS ETF (Dist)	0.14%	Equity World	8,184
iShares STOXX Europe 600 UCITS ETF (DE) EUR (Acc)	0.88%	Equity Europe	890
Vanguard LifeStrategy 80% Equity UCITS ETF Accumulating	0.09%	Equity World Multi-Asset Strategy	1,202
iShares Core MSCI World UCITS ETF EUR Hedged (Dist)	0.14%	Equity World	1,796
Amundi Prime Global UCITS ETF Acc	0.15%	Equity World	2,929
L&G UK Quality Dividends Equal Weight UCITS ETF GBP Dist	5.27%	Equity United Kingdom Dividend	91
Vanguard FTSE All-World UCITS ETF (USD) Accumulating	0.12%	Equity World	46,932
iShares STOXX Europe 600 UCITS ETF (DE)	0.88%	Equity Europe	9,691
HSBC MSCI World UCITS ETF USD (Acc)	0.14%	Equity World	1,954
HSBC MSCI World UCITS ETF USD	0.14%	Equity World	13,643
L&G Gerd Kommer Multifactor Equity UCITS ETF USD Distributing	0.13%	Equity World Multi-Factor Strategy	220
State Street SPDR MSCI Europe Value UCITS ETF EUR	4.09%	Equity Europe Value	80
iShares MSCI World ex-USA UCITS ETF USD (Dist)	0.53%	Equity World	0
UBS MSCI United Kingdom UCITS ETF hUSD dis	4.17%	Equity United Kingdom	12
L&G Global Equity UCITS ETF	0.15%	Equity World Social/Environmental	1,541
Invesco Global Enhanced Equity UCITS ETF Acc	0.06%	Equity World Multi-Factor Strategy	871
Vanguard FTSE All-World High Dividend Yield UCITS ETF Acc	0.31%	Equity World Dividend	2,814
iShares Core FTSE 100 UCITS ETF EUR Hedged (Acc)	3.83%	Equity United Kingdom	45
Invesco RAFI Europe Fundamental Value UCITS ETF	1.36%	Equity Europe Value	34
UBS Core MSCI World UCITS ETF hGBP dis	0.15%	Equity World	150
JPMorgan UK Equity Core Active UCITS ETF GBP (dist)	3.58%	Equity United Kingdom	135
iShares Edge MSCI Europe Value Factor UCITS ETF	3.42%	Equity Europe Value	2,615
iShares MSCI ACWI UCITS ETF USD (Acc)	0.12%	Equity World	30,263
Vanguard LifeStrategy 80% Equity UCITS ETF Distributing	0.09%	Equity World Multi-Asset Strategy	92
Xtrackers FTSE 100 UCITS ETF Income 1D	3.63%	Equity United Kingdom	99
UBS Core MSCI World UCITS ETF hEUR acc	0.15%	Equity World	1,069
HSBC PLUS World Equity Quant Active UCITS ETF USD Acc	0.31%	Equity World Multi-Factor Strategy	598
State Street SPDR MSCI All Country World UCITS ETF EUR Hedged (Acc)	0.13%	Equity World	1,671
Franklin FTSE Developed World UCITS ETF USD Capitalisation	0.14%	Equity World	19
State Street SPDR MSCI World Value UCITS ETF USD Unhedged (Acc)	1.46%	Equity World Value	199
Amundi Core Stoxx Europe 600 UCITS ETF USD Hedged Acc	0.92%	Equity Europe	129
Xtrackers MSCI Europe UCITS ETF 2C USD hedged	0.82%	Equity Europe	296
HSBC FTSE 100 UCITS ETF GBP	3.87%	Equity United Kingdom	1,040
L&G Gerd Kommer Multifactor Equity UCITS ETF USD Accumulating	0.13%	Equity World Multi-Factor Strategy	1,371
iShares Edge MSCI World Value Factor UCITS ETF	1.15%	Equity World Value	5,946
Amundi Core MSCI World UCITS ETF Acc	0.16%	Equity World	14,449
iShares MSCI World EUR Hedged UCITS ETF (Acc)	0.14%	Equity World	5,311
HSBC MSCI Europe UCITS ETF EUR (Acc)	0.89%	Equity Europe	105
Xtrackers FTSE All-World UCITS ETF 1C	0.11%	Equity World	79
Invesco FTSE All-World UCITS ETF	0.17%	Equity World	281
Vanguard LifeStrategy 20% Equity UCITS ETF Accumulating	0.03%	Equity World Multi-Asset Strategy	101
JPMorgan Europe Equity Premium Income Active UCITS ETF EUR (dist)	0.89%	Equity Europe Covered Call Alternative Investments	82
Xtrackers MSCI Europe UCITS ETF 1D	0.82%	Equity Europe	483
UBS Core MSCI Europe UCITS ETF USD acc	0.92%	Equity Europe	49
iShares Edge MSCI World Momentum Factor UCITS ETF (Acc)	0.40%	Equity World Momentum	4,794
Vanguard LifeStrategy 60% Equity UCITS ETF Accumulating	0.06%	Equity World Multi-Asset Strategy	932
State Street SPDR FTSE UK All Share UCITS ETF GBP Unhedged (Acc)	3.42%	Equity United Kingdom	469
State Street SPDR MSCI World Consumer Staples UCITS ETF USD	2.81%	Equity World Consumer Staples	140
iShares STOXX Europe 600 UCITS ETF EUR (Dist)	0.88%	Equity Europe	8
Amundi Prime Global UCITS ETF Dist	0.15%	Equity World	1,606
UBS Core MSCI Europe UCITS ETF hEUR acc	0.92%	Equity Europe	137
iShares Core MSCI World UCITS ETF USD (Acc)	0.14%	Equity World	126,120
Xtrackers Stoxx Europe 600 UCITS ETF 1D	0.82%	Equity Europe	1,285
Xtrackers MSCI World UCITS ETF 1C	0.13%	Equity World	20,119
Invesco Global Enhanced Equity UCITS ETF EUR PfHdg Acc	0.06%	Equity World Multi-Factor Strategy	8
iShares MSCI World GBP Hedged UCITS ETF (Acc)	0.14%	Equity World	549
First Trust United Kingdom AlphaDEX UCITS ETF Dist	0.46%	Equity United Kingdom Multi-Factor Strategy	4
Amundi Core MSCI Europe UCITS ETF Dist	0.98%	Equity Europe	456
State Street SPDR MSCI World UCITS ETF EUR Hedged (Acc)	0.13%	Equity World	835
UBS Core MSCI Europe UCITS ETF EUR acc	0.92%	Equity Europe	595
Amundi Core MSCI World UCITS ETF EUR Hedged Acc	0.16%	Equity World	60
Amundi Prime All Country World UCITS ETF Dist	0.13%	Equity World	4,707
Vanguard FTSE Developed Europe UCITS ETF (EUR) Accumulating	0.88%	Equity Europe	2,923
L&G Global Quality Dividends UCITS ETF USD Dist	0.20%	Equity World Dividend	257
Vanguard FTSE All-World UCITS ETF (USD) Distributing	0.12%	Equity World	23,009
Deka MSCI Europe UCITS ETF	0.94%	Equity Europe	1,442
State Street SPDR MSCI All Country World UCITS ETF USD Unhedged (Acc)	0.13%	Equity World	15,121
State Street SPDR MSCI Europe Consumer Staples UCITS ETF EUR	10.55%	Equity Europe Consumer Staples	149
Xtrackers MSCI Europe UCITS ETF 1C	0.82%	Equity Europe	7,755
Xtrackers MSCI World Momentum UCITS ETF 1C	0.35%	Equity World Momentum	1,956
UBS Core MSCI Europe UCITS ETF hCHF acc	0.92%	Equity Europe	149
State Street SPDR MSCI Europe UCITS ETF EUR	0.90%	Equity Europe	398
iShares Edge MSCI Europe Value Factor UCITS ETF EUR (Dist)	3.42%	Equity Europe Value	116
BNP Paribas Easy MSCI World ex USA UCITS ETF EUR Acc	0.55%	Equity World	2
JPMorgan Global Equity Multi-Factor UCITS ETF USD (acc)	0.32%	Equity World Multi-Factor Strategy	243
UBS MSCI World ex Mega Cap UCITS ETF USD acc	0.26%	Equity World	6
Vanguard FTSE Developed Europe UCITS ETF Distributing	0.88%	Equity Europe	4,798
Amundi MSCI World Ex USA UCITS ETF Dist	0.56%	Equity World	129
L&G UK Equity UCITS ETF GBP Acc	4.41%	Equity United Kingdom Social/Environmental	227
Invesco FTSE All-World UCITS ETF CHF PfHdg Acc	0.17%	Equity World	63
Finanzen.net MSCI World UCITS ETF Acc	0.16%	Equity World	38
Xtrackers MSCI World IMI UCITS ETF 1C Capitalisation	0.12%	Equity World	12
Amundi MSCI World Ex USA UCITS ETF Acc	0.56%	Equity World	648
iShares MSCI World ex-USA UCITS ETF USD (Acc)	0.53%	Equity World	3,067
Vanguard LifeStrategy 60% Equity UCITS ETF Distributing	0.06%	Equity World Multi-Asset Strategy	121

Order fees

Here you can find information about different brokers that allow you to trade stocks. Select your preferred order volume to compare the fees charged by the respective brokers.

Order volume:

Order fee	Stock savings plans
0.99 €	4500	View offer**
0.95 €	4100	View offer*
1.00 €	2500	View offer*
0.00 €	8045	View offer*
0.00 €	7560	View offer*

Show all offers

Source: justETF Research; as of 8/2026. The offers are sorted in the following way: 1. Rating 2. Order fee 3. Number of stock savings plans. The number of stock savings plans is rounded. In addition to the fees charged by online brokers, additional costs may apply. The stated fees are thus exclusive of standard market spreads, commissions, product costs and third-party fees. Please note: No guarantee can be given for the completeness, correctness and accuracy of the content listed. The information on the online brokers' homepages is decisive. Investments in securities involve risks.
*Affiliate link
** Important note: We are part of the Scalable Group since 2021 and are a wholly owned subsidiary of Scalable AG. This means that we are economically connected, but operate with editorial independence. Conflicts of interest are avoided because brokers — including Scalable — are evaluated according to uniform, objective criteria. You can view these in our transparent rating system. Ultimately, it’s up to you to decide how and with whom you want to invest.

Savings plan offers

Here you can find information about the savings plan availability for the stock. You can use the table to compare savings plan offers for the selected savings rate.

Select your savings amount:

Broker	Rating	Execution fee	Account fee
		0.00 €	0.00 €	View offer**
		0.00 €	0.00 €	View offer*
		0.00 €	0.00 €	View offer*
		0.00 €	0.00 €	View offer*
		0.00 €	0.00 €	View offer*

Show all offers

Source: justETF Research; as of 8/2026. The offers are sorted in the following way: 1. Rating 2. Execution fee 3. Number of stock savings plans. The number of stock savings plans is rounded. In addition to the fees charged by online brokers, additional costs may apply. The stated fees are thus exclusive of standard market spreads, commissions, product costs and third-party fees. Please note: No guarantee can be given for the completeness, correctness and accuracy of the content listed. The information on the online brokers' homepages is decisive. Investments in securities involve risks.
*Affiliate link
** Important note: We are part of the Scalable Group since 2021 and are a wholly owned subsidiary of Scalable AG. This means that we are economically connected, but operate with editorial independence. Conflicts of interest are avoided because brokers — including Scalable — are evaluated according to uniform, objective criteria. You can view these in our transparent rating system. Ultimately, it’s up to you to decide how and with whom you want to invest.

Performance

Returns overview

YTD	+7.12%
1 month	-5.44%
3 months	+2.87%
6 months	-1.70%
1 year	+6.78%
3 years	+71.61%
5 years	+60.09%
Since inception (MAX)	+4.23%
2025	+37.41%
2024	+31.15%
2023	-29.50%
2022	+14.42%

Monthly returns in a heat map

Risk

Risk metrics in this section:

Volatility, annualised, measured for 1, 3 and 5 year periods. The annualised volatility reflects the degree of price fluctuations during a one year period. The higher the volatility, the more significantly the price of the asset (stock, ETF, etc.) has changed in the past. Assets with higher volatility are generally considered more risky. We calculate the volatility based on the data for the past 1, 3 and 5 years so that you can see if price fluctuations for the ETF became stronger or weaker over time.
Return per risk for 1, 3 and 5 year periods. This is the annualised (i.e. converted to a one year period) past return divided by the past annualised volatility. The metric puts the historical return of an asset in relation to its historical risk and gives you a retrospective indication of the degree of price fluctuation you had to bear with in order to obtain the return. We calculate this parameter for 1, 3 and 5 year periods to display its evolution over time.
Maximum drawdown for a period. This shows the worst possible loss an investor could have suffered during the respective period, by first buying and subsequently selling the asset at the least favourable prices. For example, if there was the following sequence of daily ETF prices: 10€, 5€, 12€, 20€, an investor would have suffered the worst loss by buying for 10€ and subsequently selling for 5€. Therefore in this case the maximum drawdown would be (5€ - 10€)/10€ = -50%.

ETF returns include dividend payments (if applicable).