Diageo Plc engages in the production and distribution of alcoholic beverages. The firm brands include Johnnie Walker, Crown Royal, J&B and Buchanan’s whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Casamigos, Tanqueray, and Guinness. It operates through the following geographical segments: North America, Europe, Asia Pacific, Latin America and Caribbean, Africa, and Corporate and Other. The company was founded on October 21, 1886 and is headquartered in London, the United Kingdom.